Monday, September 13, 2010

Thomas Sabo Jewelry And Its Illustrious Founder

By Jack Raymonds

A useful article regarding the style & its illustrious Founder.

This discourse follows the reader through the past of the Thomas Sabo label brand and its quick rise to the peak of the gothic sterling silver jewelry world.

Having been in the sterling silver jewelry field for, Thomas Sabo has been creating ever new amazing & successful jewelry collections - year after year.

The then 23-year-old artist could not have dreamt in his wildest dreams that his small shop would emerge as one of the world's top leading jewelry enterprises with over eight hundred employees across the globe.

Despite the daunting odds, he had faith in himself. In 1984, he founded TS jewelry in the Franconian town of Lauf. Toiling for many years, he has dedicated heart and soul into making his brand a success.

In 1990, Sabo secured the services of stellar designer Susanne Klbli as the Creative Director for his growing outfit. Giving their all, they gave all their collections a unique look. The theme - to target the high-end sterling silver jewelry market tier - quickly made an impact.

In 1998, Sabo finally opened its first shop in Germany, located in Frankfurt am Main. Many more premium boutiques and shops-in-shops were brought into operation in rapid succession - with more than 120 scattered over the five continents. Extra sales channels are the around 2,000 retailers & in-flight retail services in a partnership with approximately forty carriers throughout the globe.

Possessing innovative concepts & consistent success, THOMAS SABO has established itself as one of the top lifestyle brands for both men and women. With its 3 product lines - Sterling Silver, Charm Club &, its newest, Watches - the Thomas Sabo franchise yields an extensive overall range of unmatched diversity.

Thomas Sabo Sterling Silver

The THOMAS SABO Sterling Silver Collection truly offers the perfect accessories for contemporary fashion trends. Possessing a special eye for Sterling silver jewelry and a total flair for jewelry design, TS provides a refreshing alternative to classic luxury jewelry brands.

Sabo's gothic jewelry items are expertly carved from pure 925 sterling silver, incorporating stunning designs into beautiful sterling silver.

Why replicas & fakes are rising in popularity

In recent days, this brand name label has faced adversity in the form of numerous offshore competitors with the talent, resources & ability to offer equally detailed, stunning & well-crafted luxury gothic styled silver jewelry to bikers & other rock-culture lovers at a fraction of original item prices.

Now, gothic fans have an extensive range of alternatives to original jewelry. Fans are beginning to wise up to the reality of branding, which is truly nothing more than an imaginary concept. Brand is not something that customers can always be expected to pay for.

Given the widespread affordability of cheaper & equally attractive offerings, it is no wonder that luxury label jewelry isn't an uncommon sight on the streets notwithstanding the luxury brand prices of the original. The new & somewhat wiser sentiment is: why burn a hole in your pocket on luxury label jewelry when one can get a materially identical product crafted from the same best grade 925 sterling silver at a tiny fraction of the cost?

But do note that, in buying alternatives in the form of replicas or similarly styled inspired designs, it is important to understand and confirm the quality of jewelry you are buying. The brand's competitors range from best grade alternatives and close replicas by bona fide jewelers to mass-producing bootleggers mass produced poorly made imitations made from base metals such as aluminium and copper.

For a comprehensive documentary of fakes and replicas, the writeup at the Chrome Hearts page will be very useful & informative.

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